Ventures Worldwide is a growing non-profit organization that seeks and serves families and children in impoverished countries that have dangerous environments. As a Christian non-profit, Ventures Worldwide was requesting a solution that promoted their organization when needed and maintained abstraction in dangerous areas.

A Christian non-profit.

The Briefing.

VW Research

Location & Demographics.

Ventures Worldwide reaches and plants in dangerous and impoverished communities from all around the world. When oversees they are targeting individuals, families or orphaned children. Due to the areas in which they are targeting most people they meet tend to be around 45years olds to 80 years old.

VW’s Concept for their non-profit.

The goal for this non-profit is to provide educational activities and games for children they are assisting as well as providing essential healthcare and food to their parents and families. Since this is a faith-based non-profit the goal admits all of this it to share the gospel and God’s love through helping them in area they may need assistance.

Personality and Marketing Position.

Ventures Worldwide wants to put out more of a playful personality that brings feelings and hope, health and friendliness. The focus of Ventures Worldwide is in provide for impoverished countries by generating funds from donors around the world. q

Media Preferences.

Since the organization wants to keep a low profile in these other countries it is important that social media presence is there but not to well-known. YouTube Facebook and LinkedIn we felt would be the top three options for VW. With most the donors being middle-aged individuals from the United States, Facebook would be the most attainable and understandable for this demographic. Youtube will help with being to showcase the work they are doing and document their experiences in order to promote to donors.

In Conclusion.

In order to provide the most effect solution it is vital to maintain tones of the gospel and the organizations purpose as well as keeping an abstract design that protects the missionaries and families receiving assistance. Using stark imagery that communicates the gospel in an abstract way that avoids cliches Christian symbols and undertones. Since this non-profit is in the business of providing healthcare and essentials this theme will be communicated through clean and playful colors and fluid elements.

Since Venutres Worldwide wanted there to be a certain level of abstraction for the safety of missionaries and outreach locations, choosing a more fluid and dynamic icon for the logo was the best solution. Through much brainstorming and ideation, we were able to land on a concept that abstractly showed the “v” and the “w” while making it look like organic shape rather then initials.
We chose a more stable and simple typeface for this organization excuse of their mission and work that they are involved in. With be involved in healthcare and essentials for a higher quality of life, choosing a typeface that was clean yet friendly worked best for their organizations face.
Following the same thought process that was used for the typeface, we work don adding color into the visual identity that we had developed in a wa tat equally communicated clean stability and friendliness. By using gre and blu this channels hope and freshness. In the icon we used the blue color to represent the concept of living water, as referenced int he bible, and aloowng the green to represent the living water flowing into the other nations. Again giving message son hope, friendliness and ultimately a new and better life.

Logo Variations and Sub-marks

Type weight and colors in this case are used to continue the emphasis and distinguishing between “venture” and “worldwide”. Icons can also be used interchangeably int he center of the third sub-mark.

Ventures Worldwide is based in the United States and therefore wanted some sub-mark that would accurately communicate the different branches that their organizations holds.

These sub-mark that could be used on their website and other branding collateral that would directly communicate which sub-branch in the organization donors would be communicating with.

Can you do a donation packet for donors?

Ventures Worldwide wanted a donation packet that could be handed out at conferences, festivals and other informative events such as job fairs, to interested volunteers and donors. This packet needed to include information out VW and some other keepsake items that would be helpful in spreading the word of the non-profit.

In this donation packet some basic question that challenge the donors and volunteers to look at their hearts and write down their many reasons for wantin to get involved, such as what drew them to being a part of VW, where their passdon comes from, and what areas of sevice they enjoy. The donation packet also includes a mission statement and organization information.
When designing this donation packet it was vital that visual identity was introduced through images of outreach and elements that carried the brand identity throughout the pages.
These donation packets will be handed out at job fairs, conventions and festivals to those interested such as donor and volunteers.

American-Soil Outreach Event Set-up

Ventures Worldwide wanted a booth set up with banner that could draw in individuals and provide base information. As well a name lanyards the would be provided to volunteers that signed up.