“No Sabo” Museum Exhibit.

The “No Sabo” Museum exhibit is a concept passion project that I ideated based on my personal life experiences and other researched stories regarding the topic of growing up in a generation of non-spanish speaking latino kids.

To expand on this topic, the museum is filled with researched testimonies of Latino US citizens with family from various Spanish speaking countries.

| no sabo |

soy latino

| no sabo | soy latino

Due to the target audience being primarily hispanic individuals I looked for styles and typography that represented the Spanish culture.
I used rough lines throughout illustrations and materials to mimick the way paint would lay on a rough adobe texture used heavily in old Spanish communities.
Often times in latino or hispanic communities you are given a nickname based on your appearance.
In the “No Sabo” community, oftentimes individuals who do not fit the hispanic or latino visual stereotype are pointed out in negative connotations rather than endearing nicknames.
By bringing this idea that you need to have the right complexion, hair color and other physical features in order to fit into the community without Spanish, I wanted to use images of various people who may not look as though they would speak Spanish to communicate that the post-second generation of hispanic kids in America no longer are guaranteed to have the features of someone who is “latino” or “hispanic”.
The content found within the museum and collateral pieces speak on the testimonies of researched individuals and other articles that have spoke on the “No Sabo” community.